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TIP #1
Keyword Search Engine Strategies
By Jean-Pierre D’Zahr
01-02-05

The sample keyword phrase data in the right column was extracted from Overture’s Keyword Selector Tool

Having developed Web pages since 1992, I’ve learned that the most important aspect of Web design is really the marketing of the Web site.

So to get you off on the right foot I recommend you start by researching your industry on the Web before you begin link building to your Web site. Find out what your customers are really looking for.

In other words let’s say you are selling an xyzx-Widget and this is a very clever name because the owner of the business thought it’s what people will remember or be impressed by. However, after careful research the xyzx-Widget is also know as simply a ballpoint pen. So really it comes down to thinking how would your customer find your product or service.

TIP #2
Keyword Research, Competition, and Analysis
By Jean-Pierre D’Zahr
01-02-05

The more you know about your keywords and your competition the easier it will be to create your online marketing campaigns to develop the traffic you need to stay in business.

I tend to push the RESEARCH part of the marketing a lot with my clients since many of them already have a know-it-all attitude about their business. In fact many businesses are lost when it comes to marketing via link building services on the World Wide Web. A brick and mortar owner claims he knows his business because he’s been on the corner of 5th and Vine for the last 20 years. Yet his Web site which has been online for a year or two has no traffic, hence no business. What could be the problem? The better question is, what are the problems? Selling online is all about knowing what your customers are looking for. For a startup company this research is really an advantage to know if anyone really wants your product or service before you even get started. The research will actually tell you what the customers want. So if you know what the customer wants then you have a viable business to target.